If you think advertising doesn't pay—we understand there are 25 mountains in Colorado higher than Pikes Peak. Can you name one?—P K Sideliner
A monkey (Aesop speaking) tried to take a handful of nuts from a small-necked jar, but he grabbed too large a handful and couldn't get his hand out, nor did he until he dropped some of the nuts. The attempt to grab too much of the public's attention often makes a monkey out of what might be a good advertisement.
... The neck of the jar is exactly as large as the public's interest— and no larger.
To get your hand out, to get the public to look at and absorb any of the advertisement, you must drop a few nuts.—Calkins and Holden, Advertising Agents New York