There used to be an American firm of tentmakers, Wilson by name. They manufactured tents, awnings, covers, campcots, and such-like canvas articles. On the catalogues they sent out they printed such advertisements as—`A good Bargain:' then followed a short description of one of their products:
Underneath—`A Better Bargain'—`The gift of God is eternal life through Jesus Christ our Lord.'
`Excellent Covers'—strong and durable:
Then below this—`A Better Covering still—`Blessed is the man whose transgression is forgiven, whose sin is covered.'
One of their customers wrote in complaining about the advertisements, and said, 'Unless you stop this "Jesus" stuff, we'll stop our orders.'
The advertisements continued as before. A year later, the customer wrote, —Jesus" stuff or no "Jesus" stuff, we can't duplicate them.'
(Rom. 12. 11; Col. 3. 17, 23)